WHITEHOUSE is a family-owned business specializing in fine linen and home furnishings. The firm has two physical stores in Athens and an e-shop. At the time, the company wanted to renew consumer interest. They asked us to reintroduce them to their target audience. We began by redesigning the branding. The logo, built on the business’s monogram, resembles a white cotton flower. Curving lines mimic the silky folds of fabric. We selected a color palette to evoke newly mown flax stems and subtle elegance.
Additionally, we used rose gold embossed print on several branding elements. These included business cards, drawer-inspired product packaging, and various stationery items. This design reflects a premium quality and communicates affordable luxury. To ensure a consistent brand experience, we curated WHITEHOUSE’s website. We guided the developer on pictures, graphic illustrations, typography, and colors. Each element was consciously created and purposefully chosen by alati design.
INSPIRATION CHANNEL
Sweet dreams all the way!
WE ACCEPT THE CHALLENGE
To undertake a challenging project and offer a toss-and-turn-free cooperation
ALATI DESIGN(S) FOR
Retail Industry
