I Cake You is where the heart of your childhood beats. The homey taste of handmade cakes, cookies, savory tarts, rare cereals, and heavenly milkshakes feels like going back home. The store’s motto, ‘Home at first bite,’ expresses this feeling perfectly. The brand’s identity design drew inspiration from pop culture, the store’s fun character, and its American touch in Athens. These elements translated into bold colors and playfulness.
The logo, like a handwritten flirty note, unveils a passionate connection with the brand. We applied graphic solutions to the storefront, business cards, product packaging, and marketing materials. The menu design, resembling a vinyl record sleeve, references Britney Spears’s hits and displays all delicacies on the back cover. Extra tidbit: a real vinyl is inside the sleeve!
INSPIRATION CHANNEL
80s & 90s Music Hits, and love for juicy cakes & soft cookies
WE ACCEPT THE CHALLENGE
To make you crave for the packaging almost as much as you crave for the cookie
ALATI DESIGN(S) FOR
Food and Beverage Industry
