Founded in 2014 in Athens, Greece, Live Pilates Studio has established itself as a premier destination for expert-led mat Pilates, Reformer Pilates, and personalized training across all age groups. Recently, the studio underwent a significant transformation with a move to a more minimalist space, accompanied by a comprehensive rebranding initiative that refreshed its visual identity while honoring its foundational principles.
The redesigned logo now features clean lines that embody the essence of balance and flow central to Pilates philosophy. The signature green hue has been softened to a more earthy tone, reflecting a contemporary and soothing aesthetic. This minimalist approach not only preserves the studio’s recognizability but also introduces a modern touch that resonates throughout its updated business cards, studio signage, gift cards, yoga bags, and water bottles. The cohesive visual identity enhances Live Pilates Studio’s standing in the wellness industry, striking a harmonious blend of originality and evolution that mirrors the studio’s growth journey while staying true to its Pilates ethos.
INSPIRATIONAL CHANNEL
A conduit for creativity that fuels brand innovation
WE ACCEPT THE CHALLENGE
To seamlessly rebrand Live Pilates Studio while preserving its core values
ALATI DESIGN(S) FOR
The wellness sector, specializing in Pilates and fitness
