neoma

Neōma is a brand new luxury boutique hotel, perfect for couples on holiday. Nestled in the heart of verdant scenery, it overlooks the seaside village of Sivota on the northwestern coast of Epirus. The hotel features eight studios and a pool with breathtaking views. Creating the brand identity was a multifaceted process. We aimed for a balance between minimalistic yet luxurious, and warm yet powerful. The building’s modern aesthetic is reflected in the carefully selected typography and clearly defined lines.

The logo features an illustration of a rectangle with all the letters of “neōma” inscribed in it. This design subtly suggests the mountains, sea, and sun of the surrounding countryside. The summer night’s deep blue and the earthy palette of the building’s architectural elements inspired the brand colors. We applied the graphic solutions to an illuminated sign at the hotel’s entrance and on business cards. We also designed numerous other branding applications, including hotel room key rings, door hangers, embossed soap bars, and packaging for candles and soaps. These elements create a deeper connection with the hotel’s guests.

INSPIRATIONAL CHANNEL

Modernism’s linear simplicity