Dhyāna in Sanskrit means meditation. In the mother of all Indian languages, ‘dhi’ refers to imaginative vision, and ‘yāna’ to the journey towards personal interests. Consequently, these ancient sounds resonate with humanity, soothing and pacifying our innermost being.
The branding process for Dhyāna meditation studio involved designing the logo, visual identity, and packaging for various products such as scented candles and sticks. Specifically, the logo references the seven chakras and embodies the sacred lotus, symbolizing rebirth and the potential to harness energy flow. It includes symbols like the circle and the inverted triangle, representing the awakening of the conscious mind and the channel to our higher self, respectively.
Additionally, a variety of symbols were used to create geometric patterns for marketing materials. The color palette, inspired by the gradient of nightfall, features smooth transitions. These colors radiate serenity and invite immersion into a broader experience. Thus, this branding process highlights our dedication to creating designs that blend spiritual significance with visual appeal. Each element contributes to a cohesive and tranquil aesthetic.
INSPIRATION CHANNEL
Hindu traditions’ and practices’ deep roots
WE ACCEPT THE CHALLENGE
To visually communicate the powerful feeling of peacefulness
ALATI DESIGN(S) FOR
Wellness Industry
