Natassa Papaioannou

Natassa Papaioannou, a trained psychologist and child psychologist, offers professional counseling services to both adults and children. She specializes in play therapy, an innovative method for addressing children’s behaviors and disorders. The sensitive nature of these services significantly influenced our branding strategy. We drew inspiration for the logo from the spiral pattern, a powerful symbol in branding design that signifies eternal progress. This spiral consists of two semicircular disks and a semicircle, resembling the wooden building blocks used in play therapy. These elements embody the calmness and tenderness clients feel upon arrival, creating a visual metaphor for the supportive environment of Natassa Papaioannou’s practice.

To convey acceptance, security, trust, and understanding, we focused on a bright pastel color palette while designing the visual identity. Pastel colors, often used to evoke peace and calm, align perfectly with the therapeutic nature of the services offered. This choice supports the harmony the firm aims to create, ensuring clients feel welcome and comfortable. After completing the logo design, we selected the typography as the final step of the branding process. Typography is crucial in branding design, as it communicates the brand’s personality and values. We chose a clean, sans-serif font to maintain a modern and approachable look.

We applied these branding elements to business cards and an illuminated sign outside the office’s entrance, ensuring a consistent visual identity. Additionally, we used components of the logo to decorate various items, further strengthening the brand identity. These included stickers, toy bags, cushion covers, notebook covers, and wall-mounted prints. Each application of the branding elements reinforces the brand’s values, creating a cohesive and professional image. This comprehensive approach ensures every interaction with the brand reflects its core principles and enhances the overall client experience.

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