Oberon, a London based hotel, provides luxurious accommodation offering nine rooms and six suites designed to please every urban lover who craves for a beneficial break from the bustle of the city. Constructed following a minimalistic aesthetic incorporating 1960s architectural elements, the building seems futuristic and powerful. The owners, Shakespeare’s enthusiasts and amateur stargazers themselves, named the hotel after Oberon, both A Midsummer Night’s Dream’s king of the fairies and planet Uranus’s major moon. During the branding process, we stayed faithful to curves, reflecting the intimacy involved in such a project, since Oberon’s curved orbit around Uranus resembles a tender cuddle, gentle and soft, that lures one into a peaceful sleep. Due attention was given both to the logo design, and the typography and textures picked, while the color palette of rusty pink and misty blue not only evokes the planets’ surface but also the pastel shades of dawn and dusk.Moreover, in order to build a cohesive visual identity, we designed several applications of branding such as business cards, stationary, door hangers, hotel room key cards, and other hotel amenities.
Past and future fantasy worlds crashing reality
WE ACCEPT THE CHALLENGE
To create a strong identity for the sweetest dreams
ALATI DESIGN(S) FOR